BY GROUP DK ApS · Copenhagen·Est. 2023
We build things worth keeping.
A Copenhagen group of companies in consumer brands, real estate and services — founded, owned and operated by its partners.The parent company is BY GROUP DK ApS, CVR 44184877.
05 companies / 01 holding
The idea
Most groups collect companies. We run ours.
BY GROUP DK ApS was built the unfashionable way: one company at a time, operated by the people who own it. No borrowed model, no shortcuts.
Today the group spans six companies across brands, property, services and construction — each run day-to-day by its partners, each built to be kept, not sold.
The group
One parent. Six companies.
- PBY GROUP DK ApSThe parent company of the group.DKK 3.2mEquity, 2025DKK 3.2mEquity, 2025
- 01Sense Organics ApSConsumer brands, wholesale and distribution in regulated categories.DKK 6.7mGross profit, 2025DKK 6.7mGross profit, 2025
- 02BY Administration ApSRental management and property administration across Copenhagen.DKK 189kGross profit, 2025DKK 189kGross profit, 2025
- 03BY Apartments ApSOwning and operating residential property in Copenhagen.DKK 263kGross profit, 2025DKK 263kGross profit, 2025
- 04MODO Partners ApSDigital marketing and creative agency for brands across the Nordics.DKK 237kGross profit, 2025DKK 237kGross profit, 2025
- 05Send N Hent Østerbro ApSA neighbourhood parcel shop on Østerbro — send, receive, pick up.DKK 509kGross profit, 2025DKK 509kGross profit, 2025
- 06BY DEVELOPMENT ApSRenovation and construction in Greater Copenhagen and East Jutland.2026Founded2026Founded
In progress
BY DEVELOPMENT
Open for projectsThe group’s property and development arm — and it works the other way round from what you might expect. We are not asking for investors. We are asking for projects: a plot, a building or an idea in Copenhagen that needs capital, people, or both.
Bring it to us and we come in as investor, developer or both, with our own capital and our own people in construction. An answer within five working days.
Bring us your projectThe shape of it
Where the activity is, and where the assets are.
- 10.0m
- Combined gross profit
- 7.2m
- Combined result
- 12.7m
- Combined assets
- 7
- Companies
DKK · six filings, 2025
DKK · six filings, 2025
DKK · intra-group removed
Parent and 6 operating
| Sense Organics ApSConsumer Brands | 6.7m | |
|---|---|---|
| BY Apartments ApSReal Estate | 263k | |
| MODO Partners ApSDigital & Creative | 237k | |
| BY Administration ApSProperty Services | 189k | |
| Send N Hent Østerbro ApSLogistics | 509k |
| Sense Organics ApSConsumer Brands | 8.0m | |
|---|---|---|
| BY Apartments ApSReal Estate | 5.2m | |
| MODO Partners ApSDigital & Creative | 278k | |
| BY Administration ApSProperty Services | 224k | |
| Send N Hent Østerbro ApSLogistics | 161k |
Amounts in DKK, from each company's own filing with the Danish Business Authority. Both charts share one scale, so a bar in one is directly comparable to a bar in the other.“Combined” is a sum of the six filings, not consolidated accounts. It is sound for profit: the parent carries its shares in the subsidiaries at cost and books no share of their results, so no krone of profit is counted twice. It is not sound for the balance sheet, where the parent's receivable from the group is the same money as a subsidiary's payable to it — so DKK 5.6mof intra-group balances and shareholdings are removed from the asset figure. Joint ventures are still included in full rather than at the group's share, and trade between the companies is not eliminated.
What we do
Six ways of building value.
Different sectors, one approach: own it properly, run it yourself, keep it simple enough to be excellent at.
- 01
Consumer Brands
We build consumer brands and own the distribution behind them — webshop, wholesale, retail.
- 02
Real Estate
We acquire and operate residential property in Copenhagen. Held, improved, kept.
- 03
Property Services
We manage rental property for external owners — with the same playbook we use on our own.
- 04
Logistics
We run local, physical operations — small companies kept deliberately simple and well-run.
- 05
Digital & Creative
We design, build and market — for our companies first, and for clients across the Nordics.
- 06
Construction
We renovate apartments, houses and commercial premises — for clients, with the people who maintain our own property.
In numbers
05
Operating companies
CVR register, 2026
2019
First registration
The roots of the group
02
Founding partners
Boas & Yousif
22
People across the group
CVR register, 2026-10
Development
Built one year at a time.
2019
First registration
Ludvig Boas registers his first company — a one-person design studio. The group’s roots are in doing the work yourself.
2023
Sense Organics ApS
The first operating company at scale: consumer brands and distribution, grown to 17 employees by 2025.
2023
The holding
Boas & Yousif Holding ApS is founded in July — the structure that lets the group build for the long term. MODO Partners ApS follows the same day.
2024
Into property
BY Apartments ApS begins acquiring and operating residential real estate in Copenhagen. Send N Hent Østerbro ApS opens on Østerbro in September.
2025
Property services
BY Administration ApS launches, managing rental property for external owners the way the group runs its own.
2026
One group
Five operating companies, five sectors — brought together under BY GROUP DK ApS.
2026
The name follows
The holding company is renamed BY GROUP DK ApS in September, so the legal name matches the one the group already trades under. Same company, same CVR 44184877.
2026
Construction
BY DEVELOPMENT ApS is founded in September and trades as BY ENTREPRISE ApS: renovation and construction for clients, by the people who maintain the group’s own property.
How we think
Operators, not spectators.
Every company in the group is run day-to-day by the people who own it. We don’t hold positions — we hold responsibility.
Long term by default.
We build companies to keep them. Property is held and improved, not flipped. Brands are grown, not dressed for sale.
Substance over story.
The numbers on this site come from public filings — nothing polished, nothing invented. What the register can confirm, we say. The rest, we’d rather show you in person.